Why Impact? Four Reasons.

A question impact investors often face is "Why Impact?" or, in another phrasing, "Won't the money find its way to the opportunities anyway?" Committed believers in capitalism tend to be committed to the notion that capital will, like water, always find its level -- risk will be priced by market participants, and the system should otherwise be left to its own devices. What, then, is the point of adding the complication of impact measurement? Should capitalists who don't care about non-financial outcomes pay attention to the development of the impact space anyway? Various market participants have come up with different responses to this, and they tend to have a few things in common. A key point is that impact investments facilitate good ESG practices . Here's a list: What You Look For Is What You See. Looking at the world with an impact lens will push investors to seek out certain types of opportunities more than others. This might narrow the inves...